Track testing is expensive, and demand is growing. If an automotive OEM could reduce the need for a vehicle to circulate a test track by 20%, that would get management excited.
The addiction to track testing comes from a thirst for the “real-life” test data it provides. It supports everything from the development and prototyping of new vehicles, to endurance testing, to performing a comparison with competitor vehicles. And the demand for track testing is growing. It’s being fueled by the increasing complexity of vehicle testing and a surge in the launch of new models.