There are a lot of different sources available to collect data while developing a product, from quick rule-of-thumb estimates to real-condition experiments. Unfortunately, high-fidelity sources are normally more expensive than low-fidelity ones.
The relationships between different sources can be extremely valuable, and AI can help to combine sources intelligently and fully exploit their relationships.
Companies are not using AI because they don’t understand what it can be used for, or because they don’t see a clear application in their work.
Also, companies attempting to use AI but failing because they misunderstand AI and its applications.