
The Purpose:
We asked engineering executives what challenges and costs they face when developing complex, non-linear products and the expected benefits of AI.
The Outcome:
AI is ideally suited to solve intractable physics of non-linear products by accelerating time to test data insights, reducing test costs, and speeding time to market.
Findings:
Here are a few findings - pre-register in the form to get your copy:
- 71% need to speed new product development to stay competitive
- 67% feel pressure to adopt AI to avoid losing competitive advantage
- 63% risk delaying launch schedules due to too many iterations
- 57% say the #1 benefit in adopting AI is increased engineering productivity
*Survey responses from over 150 engineering executives at major automotive, aerospace and industrial companies in Europe and the U.S.

- Challenges:
- Agree or strongly agree
- 75%: Speeding up the ideation and launch of new, complex products to stay competitive
- 75%: Reducing the cost of design iterations
- Very/extremely challenging
- 54%: Knowing we can trust our data and that it doesn't contain measurement errors
- 52%: Running a lot of tests but still not getting needed insights to design the product
- Agree or strongly agree
- Expected benefits of adopting AI
- 61%: Increased engineering productivity
- 57%: Improved insights about testing processes
- 54%: Less time calibrating complex physical models